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Empowering better-for-you brands to succeed online

Why Waypoint

We help make the world better through business.

Do Good Through Business

We walk the talk. 5% of every dollar earned supports rainforest protection, climate legislation, and anti-malaria efforts, so you can feel good about partnering with us.

Integrity & Transparency

We have no secret sauce behind a paywall, we are an open book in terms of strategy. We do not lead clients on, or make bad results look good, or make recommendations just to keep/increase a retainer.

Ownership

The buck stops with us, so we treat your business as if it’s our own. We figure it out so you don’t have to. We make sure the details are right, every time. For qualified brands, we offer a 90-day guarantee. If you’re not satisfied or don’t see progress, we’ll refund your investment—no strings attached.

Excellence & Rockstar Vibes

Our small, dedicated team strives to be the best in our industry. We don’t want to be big, but we want very much to be the best. Our only team is the A team. We prioritize quality over quantity, partnering with a select number of brands we truly believe in. This ensures personalized, top-tier service and focused attention to drive results.

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Our Belief

Better business makes a better world.

We believe businesses should make the world better. Yours and ours. True to our mission of doing good through business, we donate 5% of revenue to carefully chosen NGOs.

Intentional

Naturally Focused

We specialize in the natural industry. Our combined decades of experience in digital marketing allows us to viscerally understand how operational factors influence performance marketing on Amazon, Instacart, Facebook, and Google

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Data-Backed Solutions

Firmly Rooted

Waypoint is part of a small group of preferred agencies that have partnered with the enterprise ad-tech platform MixShift. This allows us to use data-driven insights to prioritize the combination of channels that will work best for a brand.

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Meet our Team

The A-Team is our only team

Luke Tierney
Founder / CEO
Dawn Ybañez
Account Manager
Mel Samonte
Account Manager
Frank Mancinelli
Senior Brand Strategist
Lindsay Walters
Advertising Director
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Every journey begins with the first step.

Let’s talk about your goals and start finding a way to help your business come alive and thrive on the ecommerce platforms that will take your business to the next level.

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